We worked on a brand refresh for Zipfizz that attracted a new, younger audience while continuing to appeal to its core demographic. So, we leaned into the warmth, charm, and nostalgia of simpler times. Because taking care of yourself can be as easy as touching some grass or sharing some deep belly laughs. And as tasty as drinking a tube of Zipfizz. It's not about finding the “perfect” wellness routine; it’s about finding something that makes you feel good.

Role: Brand messaging, concepting, copy