🏆 Bronze award - Seattle Addys

There are plenty of pre-workout drinks for intense athletes and sports pros. But what about the rest of us? You know, the ones who don’t take themselves or their workouts too seriously.

Well, that’s where Zipfizz comes in. Every tube is packed with feel-good ingredients and even better vibes. Because each time you pop open a Zipfizz, you’re diving into a world of joy and the endless promise of where it can take you.

By using the product itself as a vehicle for fun, we generated brand recognition while also delivering some major entertainment. Equal parts joy and product experience, this campaign takes viewers on a wild ride through a tube of Zipfizz.

Role: Concepting, scripts, copy, pre-production

Broadcast

Digital videos

Digital statics

Every sip is a slam dunk #PackedWithJoy

Website refresh

Credits
Agency: Designit // Associate Creative Director: Veda Nagpurkar, AJ Brillantes // Designers: Ellen Hafer, Derek MacLellan // Group Creative Director: Zack Holliday